1. Ease of use
Gaining access to the internet is still very difficult in Ethiopia, with internet penetration at just 15% for its over 105 million population. And even though over 53 million people have mobile connectivity, just 3.8 million of them are active social media users. Part of the problem is that data is expensive and not competitive, given the government’s monopoly over all mobile and internet services through the state-owned Ethio Telecom.
2. Secured connection
3. Tool for political activism
4. Marketing platform
The digital finance services delivery system is still in its infancy in Ethiopia, and the country has a long way to go in building its e-commerce system. But Telegram has allowed retailers and entrepreneurs a cost-effective way to promote products and provide timely and consistent information to customers. Users are also able to pay for goods and services.